Wow, you fools are harsh. I am having a love affair checking out this bike. I don't think it looks cheap at all. That frame isn't "pretty" in the traditional sense, but I think its ugliness is beautiful and that it is just begging to take a beating which is the whole point of their bike line. It's not some NJS wannabe.

$600 seems like a perfect amount to price this at, though a lot of that largely depends on the wheels. It's more than a Mark V, but less than an Angus and everyone loves those bikes. Swobo clothes are pretty solid, in my book, and I have similar expectations for the quality of their bicycles. That being said, I really want the Sanchez but I wouldn't put money down until I can take one for a spin around the block. But the same goes for pretty much any bike.

Another huge thing to point out is that Sky Yaeger, the former VP and product manager from Bianchi USA for the past 17 years, designed these bikes. (link). She designed, among other things, the Bianchi Milano and San Jose which leads me to believe she knows what she's doing.