Couple of things.
The Proofide not only helps with breakin, it conditions
the leather, protects it from H2O etc. You should apply
to both top and bottom of saddle, leave it on the bottom
as a sealant. The Proofide keeps the leather supple and
prevenst cracking etc. I will only make your comfortable
saddle more so.
Cleveland guy: RETURN it, contact Brooks and explain
that you have a poorly made saddle. They are (were?)
very particular as to what they released in terms of quality.
The reason they aren't stocked? fashion?
Racer boys don't want a heavy, old style saddle? Lance doesn't ride
one? One thing you have to do with them is play with
the orientation of the saddle a bit. The B17 likes to be
either dead on level, or slightly nose up.

Let us know what Brooks says, and if you get it
to a comfortable state.
FYI www.brookssaddles.com

Marty