You could probably put it together yourself, otherwise (as an example) my LBS would probably charge around $50.

I also looked at bikes on the Internet, however, I'm a big believer in buying the bike at the LBS. I ended up getting a different size than I thought I would need after a professional fit. The salesperson spent several hours with me swapping out stems, bars, adjusting seat height, etc. I even took the bike on one of their group rides before buying it to make sure.

Buying online I would have spent a lot of $$ and gotten the wrong bike. Yes, I spent more at the LBS, but I've also gotten several other things for free, discounts on others, plus some good advice.