I've heard mumblings about the invalidity of bicyclewheels.com's claim to be selling hand built wheels. I think it has much to do with other shops carrying the same combinations of rim+spokes+hub, such as the super popular Mavic CXP22 rim+DT spokes+Formula hub. Also, their prices seem abnormally low for hand built wheels...but it seems they've sold thousands of wheelsets (check their eBay profile!).

Does machine laced, hand tensioned and trued = hand built? Because that's what it sounds like is going on.

I'm not trying to bash the company though, I have a valid question as I just ordered that wheelset from them.