Yeah, I love my SuperFlash, but I'd be happier with it if it was as sturdily built and waterproof as my Cateye TL-LD1000. The Cateye I'm quite sure I could tie to a lead weight, turn it on and toss it in a bucket of water and a day later it'd still be flashing. The SuperFlash I'm sure wouldn't last 5 minutes. But the SuperFlash puts out a better light pattern so that's what I use until it fails.

I wouldn't even care if they had to raise the price $5 or even $10. Ninja cyclists aren't paying $20+ for a blinkie anyway, they're buying $3 specials at Wal*Mart. The market that's buying the SuperFlash at $20 would pay $25 I believe.