During my recent series of test rides while shopping, two of the four shops didn't even adjust the seat height and refused to remove the platform pedals and screw my speedplays in because it was "just a test ride." The other shops actually wanted me to get a feel for the bikes. Obviously, "fit" is very subjective from LBS to LBS. I've bought bikes where some considerable time was spent on fitting, and I admit that when shopping for a bike, the quality of service and education of the staff is a big factor. That being said, I don't know if I'd truly be able to gauge the quality of a real pro fit vs one that claims to be.