Today its manufacturer distorting or outright lying about equipment specs. For example, I cannot count the number of times I have seen "utegra drive train" and noted that the bike being advertised has a FSA or Truvativ crank. Now, last time I checked, the crank was part of the drive train, as are the derailleurs, cogs, and chain. Of course, this is just today, I am sure something else will piss me off tomorrow.