The bike is about $400.00 dollars too expensive.

Why? Because they are looking for market share that considers an $89.00 dollar bicycle too expensive. Sad to say this but they will more than likely put Electra out of business before this bike sets a revolution.

The only company capable of changing the industry is Walmart. If they decided to stop selling cheap $89.00 dual suspension mountain bikes for three speed "Lime" type bikes with fenders (while keeping the price under $100.00), we might see a total change in cycling.