it was several issues
1) the lbs recommended red cleats (the most float)
2) the tension on the pedal was loosened. It is now set to a tension that I am comfortable with (in the middle).
3) the cleats were not installed properly when I purchased them. They now are.
4) the lbs placed the bike on a trainer & checked steps 1 thru 3. They made sure that everything was "tailor" fitted for me & my bike. They also watched me get in & out of the pedals & corrected any problems they saw.