I think that was its part in the film festival. Johnny Lee Miller (aka Graeme Obree, aka Sick Boy in Trainspotting, aka Zero Cool in Hackers) was even there for the screening and he did a Q&A session after the movie. Pretty awesome surprise. Btw, he mentioned it has been picked up to start playing in 10 US cities sometime in the near future. No idea if Philly is one of them.