the fact that you said "cool frood" has snagged me.. 'm in.
also, now THAT'S hill:
"It isn’t long. At 1.2 km the Keutenberg has an average length for Amstel, but it’s a mother. The website says it’s only 8%, but that’s absurd. The sign at the top says 22% and warns cyclists to dismount when going down it. Ciclo gave me a reading of 20% in the middle and I *#%$§ swear the first short ramp, it’s maybe only 100m, is over 30%. That must have overloaded Ciclo’s chip. Keutenberg is to the Amstel, what the Muur or Koppenberg are to Flanders."