Originally Posted by Danhalen

Today I met a guy riding a Cervelo Soloist Carbon along Harbord. Nice guy, said he used to work at Cervelo and got the bike for free(!) I told him I thought they just got a really good discount and he said he just asked his boss if it made sense for him to be riding a beat-up old Bianchi (which he said is still a fantastic riding bike btw) and not advertising for Cervelo and then held his breath. It would appear his angle worked. Sounds like an interesting idea to me...