Can't you see: a TV (some sort of TV) is an essential household market and you can use it while sitting on a couch and getting fat. But a bicycle is a dangerous toy that requires PEDALING (exercise!!!! ) to use. No American in his right mind would want one, not to use it a lot anyway. Maybe a bike-shaped object from Walmar to ride 10 miles a year...

As a matter of fact, most people do have bikes. It's just that they don't actually use them very often.