Maybe they are what they present themselves to be..? Anyway, they wouldn't have been so sucessful if their bikes sucked. You're buying a steel contraption, not an image try and scrub that hate out of your brain. I could see some real hate if a company was known for shady business or eco-terrorism etc.. but a punk rock image that you dont agree with shouldnt keep you from considering their fine products. (that admittedly fit your needs almost to a tee)
anyway, not trying to play mom here... sorry.
You might keep on the look out for a used cross bike as well. good deals are out there, and you could still get a reeally nice machine, save a few bucks while your at it. try posting in the wanted section, you might get a few nibbles..
Im building a bike this summer too, I feel the excitement - have fun with your new ride!