Originally Posted by v1k1ng1001
I think what you guys are forgetting is that the people running/investing in Trek probably want to cash in NOW. They could give a sh1t about the brand's reputation with retailers 15 yrs from now.
That is true. And that is what is fundamentally wrong with the American mindset when it comes to money and how to really make it. Instant gratification and short term thinking have handed our king of the economic pile over prematurely to the chinese.