Originally Posted by Volfy
Bikewise1, I spoke with several Trek shops and some of them mentioned Trek switched most of their higher end carbon bikes all to be under the "Madone" name umbrella specifically to cappitalize on the LA connection...
I understand where you are coming from, but I'm not convinced many cyclists understand the significance of the name Madone and how it relates to LA. Only diehard LA or TdF fans will know. I actually had someone call on the phone and ask if we had any Mad Ones (two words) in stock. For a moment I thought he was referring to an obscure BMX or DH bike! So much for the great TdF-LA heritage tie-in.
