I like the idea of the galvanized finish but it didn't seem to get carried through
as a global design concept.

Galvanized = street tough so. . .

wtf with the 28 spokes or thereabouts?
saddle? C'mon.
no brake? for a complete you are targeting a demographic that doesn't already
have a fixed-gear and who will ride on the street so therefore a brake is a good place to start.

A much better marketing campaign would have been to ask long-time fixed riders what
they want and then use a viral marketing scheme by giving away free bikes to opinion
leaders--this thing has a low substance/bling ratio despite being an ok bike.