I ride an Ellsworth Truth, full suspension mtb which is a very nice bike, but at least similar in price to many high-end mtbs. The Ride, which features the Nuvinci hub, starts at $3k, way beyond the typical cruiser bike, and I don't know of any other "high-end" cruisers to compare to. I agree with JeffS...not practical. Value is a whole other question and up to the buyer. It does look pretty sweet to me!