Well suggested retail price is just that. Most LBS can go lower. especially if it 's last years stock they want to clear out. Someone mentioned seeing them at Performance Bike for threesomething. they are $450 there now with a free headlight. Use a 10% off coupon to get it down to about four.
Better yet armed with this information, go haggle with your LBS, a bit. I'd still pay the LBS a little more than Performancebike tough. They'll help you fit it, assemble it, do a free 30 day tuneup, and plus it's just nice to have them there when you need them.