Originally Posted by Peterpan1
I like Riv also, but I don't see anything all that innovative on that list. They do innovative stuff like pushing 7 speed FW based wheels, and Phil product at the center of that. To me they aren't so much innovative as just taste mavens, not always reliable, but very much worth considering their opinion as part of one's mix. I rechecked your list, all that stuff is out there in spades, from the likes of Mariposa, Sakkit, amd many others.
I think Mariposa, Sakkit etc (including Riv) are pretty far out on the "bicycle company bell curve" in that they
are not catering to a mass market and are probably developing stuff far more in response to the comments of customers that the big bike firms who push stuff onto cyclists because its what the marketing department wants.
PS an exception might be Rivs plaid bags, I carn't imagine anyone asking for something like them