That's because outwardly bashing things that are "hip" is it's own elitism.
Seriously, if you like ****, just say you do.
My next wheelset will most likely be aerospoke/deepv or deepv/deepv, not terribly original at all, who knows maybe everyone will completely hate those rims by the time i even get them, but i like how it looks, so who cares.
Although, I do think it's hilarious looking at velospace and watching kids try to be cool by listing every tiny detail they can find of NJS components. Especially the kids with bikes like mine, that have all of two or three NJS pieces (pedals, cog, clips) and feel the need to list NJS after it.