Joined: Sep 2002
Posts: 1,577
Likes: 6
From: Springfield, MO
Bikes: '75 Schwinn Paramount P-10, '86 Ritchey Commando, '87 Schwinn Cimarron, '91 Trek 990, '87 Schwinn High Sierra, '73 Schwinn Super Sport, '4? Schwinn New World, '76 Swing Bike.
The Grandfather of the UJB! From Sheldon Brown:
"Gene Ritvo and The Fuji S-10-S
The first Japanese company to figure out the U.S. market was Nichibei Fuji (not to be confused with all the other Japanese companies that are called "Fuji"; "Fuji" is roughly the Japanese equivalent of "Acme.") The U.S. importer at the time was Eugene Ritvo, from the Boston area, and he seems to have been the first knowledgeable U.S. cyclist to succeed in getting a major Japanese bike maker to listen to him.
He spec'ed the breakthrough model, the S-10-S, and, when the first batch had persistent spoke breakage problems, he insisted that all of the wheels be replaced.
The S-10-S featured Sugino Maxy cotterless cranks (while competitive models from Europe were still using steel cottered cranks). It had a well designed, butted frame, available in a full range of sizes, nearly indestructible Ukai aluminum rims, and the bike soon acquired an excellent reputation for reliability and performance.
The S10-S had aluminum handlebars & stem, Sunshine high-flange hubs, and a Belt leather saddle. This model name was continued for several years. In 1977 it was upgraded to 12-speed, and later the name was changed to S12-S."