I hate all of this "Xtreme" marketing. If you didn't notice most of the time there is a bike on TV it is a mountain bike and it is attached to a car. Seems pretty "Xtreme" to me to drive somewhere, whew. I mean, you must be in pretty good shape to drive your bikes around. Maddox has a page on "Xtreme" advertising which is pretty good http://www.maddox.xmission.com/c.cgi?u=xtreme_bullsh** (you'll have to write in the sh** part)

It's nice to at least see some bikes though. Hell, if everyone who buys one of these ugly cars gets a good bike to put on it, maybe they will realize that they have a lot more fun on the bike.