Originally Posted by BeTheChange
I hate all of this "Xtreme" marketing. If you didn't notice most of the time there is a bike on TV it is a mountain bike and it is attached to a car. Seems pretty "Xtreme" to me to drive somewhere, whew. I mean, you must be in pretty good shape to drive your bikes around. Maddox has a page on "Xtreme" advertising which is pretty good
http://www.maddox.xmission.com/c.cgi?u=xtreme_bullsh** (you'll have to write in the sh** part)
It's nice to at least see some bikes though. Hell, if everyone who buys one of these ugly cars gets a good bike to put on it, maybe they will realize that they have a lot more fun on the bike.
Well actually it's not only on SUV's. A lot non-automobile commercials seem to have bikes, except in the background. And most of the time it's either a beach cruiser or a road bike. I'm not sure if they're just there in the background or not but I'm assuming in a shoot, it's put there by the director on purpose.