Originally Posted by Wordbiker

Box wrenches, screwdrivers, torque wrenches, calipers, fluids, degreasers...all stuff with much cheaper counterparts in the local hardware store, even compared to wholesale prices through bicycle distributors. I guess if you just have to have a screwdriver with a certain manufacturer's name on it, you'll pay it.

Given that, I still buy quality tools and supplies with name brands I trust...they just aren't always bicycle brand names. I do wonder how the bike brands do sell some of that rebranded stuff, especially considering that most mechanics are of the frugal and crafty variety, and if something else does the job better (oftentimes homemade) then you use that instead.