In exchange for Wallymart's destruction of the local mom&pop stores and some bigger stores was low prices. That was the implicit deal between Wallymart and local communities. Wallymart was advocating they could bring rock bottom prices for the benefit of consumer, eventhough they've drove almost everyone out of business. The theory is basically that everyone will have a higher standard of living because of cheap prices at Wallymart even if people are making less than they did before Wallymart bulldozed into town. Thus, I don't like it when we're not getting rock bottom prices. Besides, a $15 cheap tire is overpriced for a never heard of brand.