Originally Posted by DiabloScott
Here's a beef: BikesDirect can say the MSRP is whatever they want because they ARE the manufacturer (sort of) and also the retailer. The MSRP in this case is meaningless except as a tool to make the buyer think he's getting the bike for half off, when really none of these bikes have sold for anywhere near MSRP.
I'd have no problem if they stuck with phrases like, "Compare to bikes costing twice as much!"
Well, they do say that as well.
Do you think JEEP's are really "trail rated?" Or that GMC trucks are "industrial grade?" Almost all advertising is deceptive. I see nothing wrong with their marketing, just try to be an educated consumer and you can make wise decisions when it comes to purchasing relatively expensive items such as this.
OMG! I just posted twice in a BD thread and my comments were all positive...I must be a shill.