If one has a choice, and really likes one color over another, of course it makes sense to get the one you want. In my case, once I decided on a Surly LHT, I looked on the web and found that the frames were available in a really neat looking black cherry color, as well as turquois blue. I really liked that black cherry color. However it's not available as a complete bike. Guess what? I'll learn to like that turquoise blue.