BMC: 5.5
Cervelo: 4 (the're the new TREK, everyone's fuggin got one)
Colnago: 1 (carbon... lugged... so what? for that much!?)
De Rosa: 3
Felt: 0
Look: 6 (for a 595... others i'd a judge a 4-5)
Pinarello: 2.5 (HATE the goofy fork legs)
Serotta: 2 (pay too much to be esoteric)
Time: 6
Bianchi: -5 (Italy's Schwinn)
Being able to drop me after 70 miles into the wind: 10

at some point... you just have to define your budget and pick what you like. bikes are like "fine" watches or the hood ornament on your car.

its just there to project how you want to be preceived.