I know of two different bicycles sold under the BMW name. One was a fairly standard full suspension mountain bike, sold for around $1,000 USD. The other was also a FS mountain bike, but had a "telelever" front suspension, as used on many of BMW's motorcycles, which sold for around $3,000 IIRC. Never saw one in person so I can't comment on build quality, but the telever setup looked pretty slick.