Originally Posted by
geraldatwork
Well for a bike with better components BD has a cheaper bike. I don't think anyone can compete with Wallmart in a big way but a company like BD with a much smaller over head who is willing to work with a small margin can sell a cheaper bike. Basically Wallmart doesn't care about small companies, percentage wise they are like a fly hitting a radiator of a Cadillac at 90 mph and trying to stop it. The car doesn't know it is even there.
Nobody, but nobody, can make more money on small margins and big volumes than Wal*Mart. And their volume is such that they can dictate supplier prices like no-one else. I think your analogy is apt. If Wal*Mart is serious, BD is that fly on the radiator. The prices will drop like a stone and BD won't be able to keep up.