Originally Posted by lmccall

The news of Tailwind pulling out of cycling and Bruyneel's retirement is heartbreaking. That a successful cycling team can't find a sponsor is sad indeed.

Other professional sports have managed to keep doping allegations from sticking, and would just as soon not subject their athletes to the level scrutiny applied to cyclists. The safety of false perceptions keeps those sponsors signing the checks.

Fans of cycling aren't going to blame a sponsor if an athlete fails a drug test. It must be the non-fans the sponsors are afraid of. They don't want to seem guilty by association.

How is professional cycling going to change public perceptions?