Originally Posted by
Devil
Those were my immediate thoughts as soon as I heard the news about Discovery disbanding, especially your first point.
It is why I think the asking price for the sponsorship was so high. If they really wanted to stay in cycling, they would have dropped their demands for $15 million per year. As I stated in another thread, they wanted out of cycling, set the price so high, that: (a) if they get it, holy crap, take it; (b) if not, they can leave cycling with an excuse: i.e. - "We could not get a sponsor".