abeabe, he's referring to things like hed3's, aerospokes, spin's, etc., not the low-count spoked wheels you see roadies riding on (like a bontranger 20 spoke or something).
OP, the cheapest you're going to find new is an aerospoke for $300, otherwise you have to look at the used market and hope you don't get a piece of nearly-cracked carbon. it's not cheap to be a hipster (or buy a quality wheel like the HED3, for that matter).