I really can't see why anyone just starting out would buy anything other than what Bikes Direct is selling. Given that the components between these sub-$600 bikes are practically identical quality-wise, and the frames are exactly the same as other major brands, so why spend $200-$300 more? There's some argument for buying from a local shop, and the service they provide, but I'm guessing that a guy with three road bikes and a tandem isn't going to need help with the minimal maintenance these bikes require.