most big companies started off with a great vision and awsome bikes but were lead astray by their thirst for profit. trek is a perfect example. swobo is a company founded not to build quality bikes but for the purpose of tapping into a fad. it's wrong to sell overpriced junk made in a foriegn country for pennies on the dollar. having looked at their products up close, i can safely say that their bikes are crappier than other entry level bikes. and i never said i liked other bike companies, but unlike swobo, surly has come out with some inovative stuff like the fixer and the dingle.