I'd like to hear from the bike-riding public as opposed to the bike-building public how they would define "custom".

My defiition is a lot more than a choice of handlebar tape and tire sidewall colors, but how would you - the folks who'd rather ride them than build them - see it?

What does "custom" encompass in your opinion? What do you look for when making that greatest of all great shopping experiences, i.e. buying a new bike?

If you're a dealer, where would you start defining a sale as "custom" and not "stock model with extras"?

Thanks.