Originally Posted by roccobike

IMHO, wahoonc's description of the differences between LBS (Performance) Schwinn's and X-Mart Schwinns is right on.
But that has to be one of the weirdest marketing plans. A name brand marketing it's own knock-offs. If that was an effective plan, I'm sure others would try it, but I don't see firms like Seiko, SONY, Rolex, Lexus, Caddilac, to name a few, trying this approach. It's really strange.