So they can post about how great their fugly bikes are. You people obsess over components and a perception of what quality is, when you haven't ridden in 5 years and have no reference point for what a "good" bike should ride like. Your nipples get hard when you see carbon cranks and american classic wheels, but with a blind fold on you couldn't discern between a huffy and a colnogo. If you haven't been on the forum for at least 6 months, than please don't offer up your often completely shill opinion about how "bikes direct is such a great company, i don't know why more people don't buy from them. They're prices are great and their bikes ride great".