Look, you people that think all these posts are really shills, as in people who work for BD.com - you all are really morons.
Think about it, as much as that might hurt, they probably move 500 bikes a month at the $800+ price range (Mike - give us some info, my number is just a guess). A large overlap of such people are going to want to either find out more or tell others about it. This site is the main bike forum. Is it beyond your firggen simple mind that these numbers line up and newbie posts happen here?

BD.com is going to be more successful (at this point) with people new to cycling or new to road cycling, but open to internet sales, etc. Seasoned riders who have drank the cool-aid of everyone at an LBS is a monk like guru and fitting a bike is as hard as the US tax code are not open to bd.com.

Newbies are by definition not going to have 3 years of posts here.