Originally Posted by
roccobike
IMHO, wahoonc's description of the differences between LBS (Performance) Schwinn's and X-Mart Schwinns is right on.
But that has to be one of the weirdest marketing plans. A name brand marketing it's own knock-offs. If that was an effective plan, I'm sure others would try it, but I don't see firms like Seiko, SONY, Rolex, Lexus, Caddilac, to name a few, trying this approach. It's really strange.
Sony, for instance, produces low end cameras that are sold at Wally world etc, but are not marketed at your LCS. Likewise Olympus, Canon, and Nikon. They have used this approach for some time. John Deere also markets low end mowers at Lowes, Home Depot etc.