Originally Posted by
halfspeed
Once a small business becomes a chain, it's hard to maintain the same level of service because the management oversight that resulted in the quality service in the first place doesn't scale. The owner can't monitor all of the stores.
Erik monitors all of the stores. He reads the sales reports every day and redistributes product around accordingly.
His philosophy is that if Erik's doesn't have a Cannondale at pricepoint X, then there is no reason that the customer can't be talked into a Specialized at that same pricepoint.
He's right for the most part. Erik's moves a ton of bikes.