Dunno, I found mine at Target. It has a Schwinn label, although I don't think that makes any difference one way or another. What does make a difference is that is fits my noggin snuggly, and has the appropriate safety ratings. I've tried more expensive options at the LBS, but all they offered was better ventilation and a sexier package. The safety ratings were the same.

Might want to think local (LBS or box store is your choice, as long as the helmet it rated) on this one, as fit is crucial.