During my last century ride I was in a pack of Shimano riders (I was the only Campy)...when my buddies girlfriends mom says "your bicycle is so noisy" (refering to the pawl of the freewheel) to which I responded "That's Campagnolo!" much louder than I planned. She said "SooRRy!?" in that sarcastic way...nice uncomfortable moment. My buddy loved it.