This Soho is a new model. Nobody has seen it.
There is a cheaper variant - Bianchi Milano, but it looks like a beach cruiser, and doesn't have disk brakes.
There will be more soon.

If you want to build a bike, you can get a compatible frame, build wheels, and install a few components.
Why would you get a cyclocross bike and get rid of the rear wheel, crankset, derailleurs, and shifters?