Originally Posted by
Skip Bernet
And the squiggly logo is what it is. We did something different for the Pacer this year, but that won't likely make it to other models. We like the way our stuff looks and that's good enough for us. We know some folks don't like our logo, and some folks don't like our color choices, but that just goes to show that we're not pouring over our demographic metrics at the expense of good designs.
Cheers,
Eric
Fair enough, but while metrics are nothing to rely on, they do gauge what your customer wants. And not matter whether it's 5 guys in a room or 100 in an office, in the end, isn't it about what the consumer is looking for? I don't think it's so easy to just write that off and say, we'll we (5 guys) like it so it must be good enough.
I'm all for building product you believe in, and I do think you guys do. But it's another thing to not listen to who is buying it. Those are the people who pay your bills.
And keep in mind that 'good design' is a complete package- while admittedly too many people go for aesthetics over practicality, a well thought out product captures both and helps it stand out among your competitors.