really ridiculous you see more commercials for fishing products during the tour then for cycling related products.
and i'm not a huge Lance fan and i'd like to see broader coverage of cycling (maybe a special on Jan, or Tyler as examples). but when the only people who advertise during cycling programs are subaru, nike, trek, various fishing related products, and maybe the U.S. post office who can blame them for becoming Lance T.V.?
maybe if Giant would advertise they would get some influence and recieve rider and product placement in some of the programing. OLN does a ton of Tour coverage, and decent coverage of other cycling events, if i have to hear how great Lance is every 5 minutes for that to continue, i'll gladly make that deal.

lol of course i'm preaching to the choir here