For one it isn't lube like you would normally use. It's for packaging and is way too gummy to be a decent or reliable lube.
And for two SB isn't God.
Clean your chain with any sort of detergent. I use Dawn dish soap and then use a lube that doesn't build friction through heat. And is clean after running a few weeks of riding. If your lube changes color rapidly, like grey or black and is thick from picking up debris it's time for a change.
And three with lubes less is more and should be maintained like the air in your tires.