Fine by me. If I was Giant and knew that I produced a superior carbon bike to the OCLV I would let my product stand on it's own. Ever wonder why the TCR composite is sold out by the start of the season but you can always get an OCLV in the colour/size/model of your choice at any time. It's because the real riders who have to pay for their eqiupment know a better bike when they ride one. Giant does not appear to feel the need to flog you with their commercials since their bikes sell themselves on ride and build quality.