It goes for $359 here... then went on sale for $349... and then they put a 10% off sale on it for the July 4th weekend. Its a nice beginner bike... but a Hardrock Sport IMHO would be a better buy for $300... its slightly heavier due to the beefier frame... but if you're set on the Trek then go for it... they also had a disc version right beside it... i dont remember the price but it pushed it over $410+... not worth it if you don't need it since it would be crappy discs anyway... unless you really had your heart set on discs because you know you'll never be happy when you bring it home.